With so many different examples of corporate social good today, it can be confusing to understand what it all means. The most common terms that are used include: “corporate social responsibility,” “corporate philanthropy,” “cause marketing,” “social enterprise” and “B-Corp.” Today we’re going to break down these terms and explore where exactly your company fits in.
Employees increasingly expect their company to support them in giving back to the causes they care about. So, how do companies design an employee giving program that meets strategic business goals and ensures employees are engaged? One strategy that we love is to design an Individual Employee Volunteer Program.
Employee volunteer programs can increase employee engagement and put your organization on the map as a business that cares. To celebrate National Volunteer Week 2018, we’re looking at what drives volunteers, and how you can develop a volunteerism program for your employees.
When it comes to giving back to your community through your business, social enterprises are different from corporate giving strategies, though both place a focus on the greater good.
But, what is a social enterprise?
Brand activism involves using your business – your brand – to advocate for a cause close to your heart, and the hearts of your loyal customers. Companies showcase their support for their causes in many different ways including public announcements, lobbying, or marketing campaigns surrounding the issue, as well as more standardized corporate giving strategies like volunteering, monetary donations, and fundraisers.
What is brand activism? Simply put, brand activism involves using your business – your brand, as it were – to advocate for a cause close to your heart, and the hearts of your loyal customers. By not just advertising the benefits of their products or services, but by speaking up and publicly advocating for or against a certain social injustice or environmental issue, many companies are becoming spokesmen, promoting their choice causes even as they promote themselves.
We no longer need to ask ourselves if corporate community investing is a trend. Instead, companies need to be looking at the trends within community investing to make sure your business is on point.
Are you sharing the good? Your company has made corporate giving a strategic priority and that is a wonderful thing. You may not have done it for the recognition but some recognition would be nice (and beneficial to your company). But how do you promote your charitable giving in a tasteful way that shows your company as a leading example and not as a show-off?
Here’s a little lesson in the history of corporate giving to help recognize #NationalPhilanthropyDay this month. There’s a recent trend with companies to adopt some model of corporate giving into their business strategy, but the concept isn’t new.
The results of employee volunteer programs benefit everyone involved. Employees feel a sense of pride in their accomplishments, and appreciation to their coworkers and the company for facilitating their achievements.
- Support Black and Anti-Racism Charities in Canada
- Three Ways to Help Charities During COVID-19
- National Volunteer Week 2020 | Danny’s Story as a Volunteer Mentor with HighTechU
- National Volunteer Week 2020 | Zahra’s Story as a Volunteer Big Sister Mentor
- Non-Profit Highlight | The Cridge Centre for Women