Each year, BlackRock’s CEO Larry Fink writes a letter to the CEOs of all the companies that his firm invests in. BlackRock, an American global investment management firm manages $6.3 trillion of assets – the largest amount worldwide. His 2019 Letter to CEOs urges CEOs to focus on creating long-term, sustainable growth which BlackRock clients can rely upon when investing. How does he suggest doing this? CEOs must lead with purpose.
Employees increasingly expect their company to support them in giving back to the causes they care about. So, how do companies design an employee giving program that meets strategic business goals and ensures employees are engaged? One strategy that we love is to design an Individual Employee Volunteer Program.
We hear this a lot from employees – how can they get their boss onboard with having a corporate philanthropy program? Our eBook will share some of the top reasons to implement a corporate philanthropy program.
Everyone wants to be happy at their job, and most business owners strive to provide an enjoyable spot to spend roughly half of every week. With the recent publication of Business Insider’s Companies With the Happiest Employees, we set out to discover whether a factor close to our hearts — corporate social responsibility — might play a role in the employee happiness seen in the halls of these 25 companies.
Employee volunteer programs can increase employee engagement and put your organization on the map as a business that cares. To celebrate National Volunteer Week 2018, we’re looking at what drives volunteers, and how you can develop a volunteerism program for your employees.
Last year on our blog, we featured female social entrepreneurs on International Women’s Day. It was so well received that we thought we would put another list together. It wasn’t a difficult task to find women doing amazing things in this world. These women are creating and building businesses that contribute enormously to not only a global economy but are solving real world social problems in innovative ways.
When it comes to giving back to your community through your business, social enterprises are different from corporate giving strategies, though both place a focus on the greater good.
But, what is a social enterprise?
Brand activism involves using your business – your brand – to advocate for a cause close to your heart, and the hearts of your loyal customers. Companies showcase their support for their causes in many different ways including public announcements, lobbying, or marketing campaigns surrounding the issue, as well as more standardized corporate giving strategies like volunteering, monetary donations, and fundraisers.
What is brand activism? Simply put, brand activism involves using your business – your brand, as it were – to advocate for a cause close to your heart, and the hearts of your loyal customers. By not just advertising the benefits of their products or services, but by speaking up and publicly advocating for or against a certain social injustice or environmental issue, many companies are becoming spokesmen, promoting their choice causes even as they promote themselves.
For the past decade or so, employment discussions have been dominated by millennials – the best ways to attract them and keep them, but a new demographic has recently entered the playing field: Gen Z. Many businesses are wondering whether their employment approach for the previous generation will suit the new one, or if a whole new game is afoot.
- Larry Fink Urges CEOs to Lead with Purpose
- Non-Profit Highlight | Mainland BC Military Family Resource Centre
- Empower Staff with an Individual Employee Volunteer Program
- Non-Profit Highlight | Junior Achievement British Columbia – Vancouver Island
- 5 Reasons An Employee Volunteer Program is Good for Your Bottom Line