As a response to Black Friday and Cyber Monday, #GivingTuesday is the start of the giving season. On November 28, 2017, non – profits, civic organizations, businesses and members of the general public rally together for their favourite causes.
‘Tis the season to do good, and it all starts on #GivingTuesday. Originating in the U.S. #GivingTuesday began in 2012 by the 92nd Street Y and the United Nations Foundation. The campaign was a response to the heavy commercialization and consumerism in the post-Thanksgiving season.
$177 million was raised last year with expectations to surpass that total this year.
It’s a global movement that is on the rise and non – profits are reaping the benefits. According to GivingTuesday.org, $177 million was raised last year with expectations to surpass that total this year. Canada is also following their lead. Reaching over 5,700 participating partners in 2016 coming together for #GivingTuesday with a +353% increase in online donations
How can you participate in #GivingTuesday?
There are hundreds of non – profits to consider giving a financial donation, your time or resources to. Individuals can visit GivingTuesday.ca for a list of organizations partnering with #GivingTuesday. Although #GivingTuesday’s success is easily measured in donations, making an active decision to participate in the giving movement any way you can is the real success indicator.
Weren’t organized enough to put together something big for #GivingTuesday? It’s simple to participate — “Be kind and do something good for someone else today.”
How are you going to start your giving season this year? Connect with us at HeartPress PR to bring more meaning and direction to your giving.