Each year, BlackRock’s CEO Larry Fink writes a letter to the CEOs of all the companies that his firm invests in. BlackRock, an American global investment management firm manages $6.3 trillion of assets – the largest amount worldwide. His 2019 Letter to CEOs urges CEOs to focus on creating long-term, sustainable growth which BlackRock clients can rely upon when investing. How does he suggest doing this? CEOs must lead with purpose.
Employees increasingly expect their company to support them in giving back to the causes they care about. So, how do companies design an employee giving program that meets strategic business goals and ensures employees are engaged? One strategy that we love is to design an Individual Employee Volunteer Program.
Employees no longer see workplace volunteering as desirable, but as an expectation. The scope of causes employees support and the ways they want to give back are widening, from speaking out on Social Media to volunteering time on the weekend, to offering a pro-bono service to organizing team fundraising events. So too, must your business create an employee volunteer program to meet the changing needs of today’s modern workforce.
Here’s a recap of our time at the BC Tech Summit. From our founder Lori Muñoz Malcolm presenting HeartPress’ story and our #BrokersOfGood marketplace on the Ones to Watch Stage, to connecting with others in the Start-Up Village, it was an amazing experience.
On Thursday, January 24th 2019, HeartPress teamed up with NetSquared Victoria to create an event that enabled businesses and non-profits to speak the same language. Afterwards, we sat down with one of the panelists, Britt Shannon, Director of Customer Success, to discuss philanthropy at Race Roster.
We hear this a lot from employees – how can they get their boss onboard with having a corporate philanthropy program? Our eBook will share some of the top reasons to implement a corporate philanthropy program.
Times are changing, folks! Only a few years ago, most people placed financial stability and benefits like health insurance at the top of their “ideal job” list. Today, millennials entering the workforce are looking for more, or something else altogether.
When it comes to giving back to your community through your business, social enterprises are different from corporate giving strategies, though both place a focus on the greater good.
But, what is a social enterprise?
Brand activism involves using your business – your brand – to advocate for a cause close to your heart, and the hearts of your loyal customers. Companies showcase their support for their causes in many different ways including public announcements, lobbying, or marketing campaigns surrounding the issue, as well as more standardized corporate giving strategies like volunteering, monetary donations, and fundraisers.
What is brand activism? Simply put, brand activism involves using your business – your brand, as it were – to advocate for a cause close to your heart, and the hearts of your loyal customers. By not just advertising the benefits of their products or services, but by speaking up and publicly advocating for or against a certain social injustice or environmental issue, many companies are becoming spokesmen, promoting their choice causes even as they promote themselves.
- Larry Fink Urges CEOs to Lead with Purpose
- Non-Profit Highlight | Mainland BC Military Family Resource Centre
- Empower Staff with an Individual Employee Volunteer Program
- Non-Profit Highlight | Junior Achievement British Columbia – Vancouver Island
- 5 Reasons An Employee Volunteer Program is Good for Your Bottom Line