With so many different examples of corporate social good today, it can be confusing to understand what it all means. The most common terms that are used include: “corporate social responsibility,” “corporate philanthropy,” “cause marketing,” “social enterprise” and “B-Corp.” Today we’re going to break down these terms and explore where exactly your company fits in.
When it comes to corporate community investment, Country Grocer is doing it right. First opening their doors in 1984, being leaders in community giving has always been one of their company’s values. Today they receive up to 25 donation requests per week between their seven store locations, and they rarely turn anyone away. We recently sat down with Country Grocer’s Marketing Manager, Tammy Averill, to learn more about why their giving program is so successful!
When it comes to making the decision to invest in your community, it all starts with exploring the values that your company shares with your employees. Your corporate values are the guiding principles that inform important decisions, such as how you give back. These may already be strongly defined, but are your employees on-board with them? And to what extent are you considering your employees’ values when making giving decisions?
So you’ve heard about the benefits an individual employee giving program can have – such as attracting top talent and engaging staff – and you’ve decided to give it a go. Congratulations! You might be wondering now: “where do I start?”
At HeartPress, we’ve learned that it takes careful consideration when starting an employee volunteer program. Therefore, we’ve created a checklist to ensure you’re doing it right!
Your employees are asking you about giving back. Everywhere you look, you see your competitors doing it. From within, you have a true desire to improve the well-being of your community. At this point you may be asking yourself – should my company be giving back? In case you need more of a nudge to get started, here we are! Read on for the telltale signs you should be giving back.
Corporate giving is a rewarding experience for both your business and the non-profits you support. At HeartPress, we see many companies provide opportunities for charities to request donations, whether that be in-kind, financial, volunteer or pro-bono services. Unfortunately, these same companies often receive an overwhelming number of monthly donation requests.
Sound familiar? As much as you want to support the wonderful causes that are reaching out, it’s not always possible. Luckily, we have compiled a list of the best practices to ensure you’re able to experience the joy of giving.
Each year, BlackRock’s CEO Larry Fink writes a letter to the CEOs of all the companies that his firm invests in. BlackRock, an American global investment management firm manages $6.3 trillion of assets – the largest amount worldwide. His 2019 Letter to CEOs urges CEOs to focus on creating long-term, sustainable growth which BlackRock clients can rely upon when investing. How does he suggest doing this? CEOs must lead with purpose.
Employees increasingly expect their company to support them in giving back to the causes they care about. So, how do companies design an employee giving program that meets strategic business goals and ensures employees are engaged? One strategy that we love is to design an Individual Employee Volunteer Program.
Employees no longer see workplace volunteering as desirable, but as an expectation. The scope of causes employees support and the ways they want to give back are widening, from speaking out on Social Media to volunteering time on the weekend, to offering a pro-bono service to organizing team fundraising events. So too, must your business create an employee volunteer program to meet the changing needs of today’s modern workforce.
Here’s a recap of our time at the BC Tech Summit. From our founder Lori Muñoz Malcolm presenting HeartPress’ story and our #BrokersOfGood marketplace on the Ones to Watch Stage, to connecting with others in the Start-Up Village, it was an amazing experience.