What is brand activism? Simply put, brand activism involves using your business – your brand, as it were – to advocate for a cause close to your heart, and the hearts of your loyal customers. By not just advertising the benefits of their products or services, but by speaking up and publicly advocating for or against a certain social injustice or environmental issue, many companies are becoming spokesmen, promoting their choice causes even as they promote themselves.
For the past decade or so, employment discussions have been dominated by millennials – the best ways to attract them and keep them, but a new demographic has recently entered the playing field: Gen Z. Many businesses are wondering whether their employment approach for the previous generation will suit the new one, or if a whole new game is afoot.
We no longer need to ask ourselves if corporate community investing is a trend. Instead, companies need to be looking at the trends within community investing to make sure your business is on point.
Did your company make it onto Santa’s ‘Corporate’ Nice list this year? Another year has passed and you may be feeling as if you missed out on your giving opportunities. No worries, your company still has some time to make up for some good.
The Junior Superheroes Project – turning already super children into comic book superheroes. “We get to work with some amazingly strong, confident, determined optimistic children every single day. The beauty of the calendar project is that we’ve been able to let their inner super hero shine. Who doesn’t want to be a superhero?” Craig Smith, Executive Director at Help Fill A Dream.
Do more with your holiday shopping this year and change how you buy, not what you buy. Here’s a list of products that are ethically sourced, support the makers directly or support causes. Without further ado let’s begin the gifts that give holiday roundup…
Are you sharing the good? Your company has made corporate giving a strategic priority and that is a wonderful thing. You may not have done it for the recognition but some recognition would be nice (and beneficial to your company). But how do you promote your charitable giving in a tasteful way that shows your company as a leading example and not as a show-off?
As we enter into the winter season, thoughts turn to holidays and to giving. Here is our seasonal round-up of winter fundraisers and events in Victoria and Vancouver Island that you won’t want to miss.
As a response to Black Friday and Cyber Monday, #GivingTuesday is the start of the giving season. On November 28, 2017, non – profits, civic organizations, businesses and members of the general public rally together for their favourite causes.
Here’s a little lesson in the history of corporate giving to help recognize #NationalPhilanthropyDay this month. There’s a recent trend with companies to adopt some model of corporate giving into their business strategy, but the concept isn’t new.