We’ve talked about the importance of CSR (that’s corporate social responsibility) in order to recruit great talent. But a stand-out community investment portfolio isn’t only helpful in bulking up the back end of your business. CSR is also an excellent strategy for enticing new customers, and spreading news of your business through positive word of mouth and media.
To conclude our #SocialGood gift guide series, we’ve rounded up several stocking stuffers. Stockings are a great way to gift little treats and of course, necessities. With our final #SocialGood product round-up, each gift will also make an impact on another life. A bracelet that provides AIDS medication in Sub-Saharan Africa by Lokai or the bamboo toothbrush that gives a child in need a chance to flourish. Small or large, these gifts can make an impact–one life at a time.
Give a book, gift the opportunity of vision or plant a tree. Products with a manifesto for #SocialGood double as gifts that make an impact. Alike to the leader TOMS, whose claim to fame started with their ‘One for One’ shoe model, there are even more ways to gift and give back this holiday season. As leaders in their fields, the following companies are paving the way for other businesses to become accountable with the impact they making both locally and internationally.
As we continue our #SocialGood series that was kickstarted on GivingTuesday last week with gifts for the hostess, we’ve rounded up some gifts for kids that give back. Gifting an ethical or one-for-one product like a Cuddle + Kind hand-knit doll feels great and makes an impact, but more importantly, it has the power to teach a child the importance of giving.
After the highly anticipated, consumeristic events of Black Friday, Small Business Saturday, and Cyber Monday, at HeartPress PR we are ready for a celebration that begins with #GivingTuesday. This is not to say that we didn’t participate in a sale or two ourselves but now, and especially on this international day of giving, we’re ready to give back and kickstart the holiday season by doing good.
We sat down with Regan, the CEO from Metrics Chartered Professional Accounting, to learn about the tax benefits of making corporate charitable donations. Metrics is heavily involved in the local sphere, giving back in a wide variety of ways, and their team can speak personally to the business-related pros of supporting local communities.
Employees care about giving back and this isn’t a novel mindset in millennials, either. A report, which surveyed young adults between the ages of 13 and 25 back in 2006, found that 79 percent of those surveyed want to work for companies that are cognizant of their impact on society, companies who have a corporate philanthropy strategy. Almost 70 percent also stated they keep abreast of their employers’ social contributions.
Times are changing. Only a few years ago, most working individuals placed financial stability and benefits like health insurance and holidays at the top of their “ideal job” list. Today, however, millennials entering the workforce – and those individuals within the first decade or so of their career – are looking for more, or something else altogether.