While cause marketing has quickly become a buzzword in the world of corporate giving, the premise has been around since the early 1980s. We’ve talked about the importance of corporate social responsibility to drive customers and how customers expect large corporations to give back, but cause marketing is another area for corporations to drive customer engagement.
When Victorians think of large-scale transport – the kind needed for school trips and sporting events – they usually think of Wilson’s Transportation. And that’s largely because the Wilson family has, for decades, dedicated itself to community involvement.
Wilson’s was founded in the 1960s by the parents of the current owner, John Wilson, who was kind enough to sit down with HeartPress to talk about giving back.
This year marks our Country’s 150th birthday. In celebration of Canada, companies have been launching contests and promotions throughout the year. As giving back proves to be a key theme of the #Canada150 campaigns, we have rounded up a few excellent examples of companies who are leading the way for the next 150 years.
The Anawim House “is a refuge, a home, a meeting ground, and a source of hope for many of Victoria’s street community.” They are a family inside Victoria’s street community, a resource for the homeless. Acting to break the “us vs. them” stigma around homelessness they have built a community. We sat down with Anawim and were delighted to learn about their involvement within the Greater Victoria community.
Your corporate values say a lot about your business. They direct an organization’s internal policies, guide the conduct with relationships with clients and shareholders, and drive your strategy and goals. They also help determine how, and who, your company gives back; your corporate giving should be an extension of your core values.
There’s no question, canned food is commonly associated with food banks. Yet this annual event and fundraiser legitimately takes canned food to another level. This year, Canstruction Victoria presents the theme “You Are What You Eat”, which has inspired many popular character favourites–from Pooh Bear and his honey, a take on Hannibal Lecter, to the Hungry, Hungry Caterpillar. Here’s a glimpse at the great show that Canstruction Victoria puts on–on now!
As the sun gets higher, the air gets warmer and the nights get longer we know one thing that is certain: Victorian’s are gearing up for Lawn Summer Nights. Will we see you #onthegreen for the fifth anniversary of Lawn Summer Nights Victoria?
Here are four reasons to attend this hot summer event, whether you’re a seasoned lawn bowler or not.
As such a beautiful place to live–and to retire–there are many seniors in Victoria who are looking for support or a sense of community. For this Friday Feature, during British Columbia’s Bike to Work Week 2017 (#BTWW2017), we wanted to highlight Cycling Without Age, a volunteer-run organization that takes seniors for free bicycle rides.
A person setting out on a bike ride to Conquer Cancer. Running a race in support of Cystic Fibrosis. A community coming together to support a newly settled refugee family. A team looking to raise money for Lawn Summer Nights. All of these have one thing in common–raising money to support a cause. With room to get creative and step away from the fundraising norm, we wanted to share some of our top fundraising ideas. Without further ado, here are some easy and profitable fundraising ideas:
Over the past couple weekends in Victoria, we’ve been treated with golden rays of sunshine and we hope that summer is here to stay. In disregard to the weather, these fundraising events in Victoria are a fun way to celebrate and support our local community.
- Support Black and Anti-Racism Charities in Canada
- Three Ways to Help Charities During COVID-19
- National Volunteer Week 2020 | Danny’s Story as a Volunteer Mentor with HighTechU
- National Volunteer Week 2020 | Zahra’s Story as a Volunteer Big Sister Mentor
- Non-Profit Highlight | The Cridge Centre for Women