Here’s a little lesson in the history of corporate giving to help recognize #NationalPhilanthropyDay this month. There’s a recent trend with companies to adopt some model of corporate giving into their business strategy, but the concept isn’t new.
With the holiday season creeping up on us, there’s always the intention to get your Holiday Corporate Giving plan ready. And as the busy season progresses, it’s easy to push that aside. Research has shown that more than one third (34%) of charitable giving takes place between October and December, with nearly 20% of all donations being made in December.
As a business you may have a lot of questions about making charity partnerships. Don’t worry – that’s normal and to be expected, but don’t let those questions stop you from creating a meaningful charity partnership.
It’s been asked before, “What is the return on corporate giving?” In today’s more socially conscious world, many businesses seem to enact change in their communities and around the world without any ulterior motive. But the truth is, corporate giving can improve your company’s financial standing at the same time it betters the lives of the people around you.
Are you a small business that thinks you need to be a large corporation in order to have an effective corporate giving portfolio? As a small business, there are many advantages for being a smaller company when it comes to corporate giving. In support of Small Business Week, during October 15-21, we wanted to weight-in on the benefits of giving back for small businesses.
For five years, the realtors at Modern Real Estate have dedicated part of their lives to the charity organization helmed by their umbrella company, the Royal LePage Shelter Foundation, which is dedicated to supporting women’s shelters across Canada. In fact, it was this shared passion for giving back and women’s rights that brought together owners Saira Waters and Tasha Medve, in the first place, before Raise the Roof for Shelter was even started.
The results of employee volunteer programs benefit everyone involved. Employees feel a sense of pride in their accomplishments, and appreciation to their coworkers and the company for facilitating their achievements.
When it comes to corporate giving or community investing, it’s easy to get caught up in the spirit of giving and rush into projects with full enthusiasm. However, it’s best to take your time and be sure to take the appropriate steps necessary before entering a community partnership.
If you run a business, you may find yourself on the receiving end of more pleas for corporate donations than you can handle. While a passion for charity is a wonderful and important aspect of your company, not being able to manage corporate donation requests can be off-putting and can take away from the joy of giving.