When it comes to corporate giving or community investing, it’s easy to get caught up in the spirit of giving and rush into projects with full enthusiasm. However, it’s best to take your time and be sure to take the appropriate steps necessary before entering a community partnership.


Don’t Overlook Community Investing Strategy: A Checklist to Get You Started

Community investments, like anything worth doing (and it really is!), should be handled with careful consideration. Here’s a quick checklist for any company ready to make those first steps of commitment to community.

community investing


Identify Your Core Causes

This decision should be based on your core valuesGetting your staff together for a values exercise is a great first step towards determining your corporate giving. Are your corporate values resonating with your employees? Are you integrating values into everyday activities in the workplace?


Find the Right Match

With so many viable options for charity partners, it’s difficult to choose. Give yourself the time needed to do the research as to which partners, programs and opportunities that are right for you. And don’t be afraid to test out a potential relationship with a short term project. Start with something small such as a half day of volunteering, or to see if you can see this match growing.


Examine Both Your Short-term and Long-term Goals

Create a 6 month and 1 year plan for your community investments keeping your 3 year goals in mind. The plan should include your budget and scope of the projects. Another item to consider in the plan is the company’s exit of the relationship. Although it’s great to find a partnership that works for everyone, it’s healthy for every party involved to determine the boundaries and duration of the relationship from the beginning.


Cultivate Employee Engagement

Maximize your community investments by creating roles and participation amongst staff. Recent studies show that 64% of millennials won’t work for a company that doesn’t have strong corporate or environmental commitments. However, it’s not just your millennial employees that are seeking strong corporate community ties. 68 percent (of all Canadians surveyed) said that given the choice, they would choose a job with a company that has a strong volunteering culture over one that does not. Assess the staff resources you are able to attribute to your community investments.

Pro Tip: Do not judge the staff hours given to community organizations as time lost. Re-think these hours as staff team building activities, boosting company morale, employee retention and recruitment tools, and invaluable marketing for your company.


Remember to Tell Your Network

Have you figured out the best plan of action to communicate to employees and your clients? Create a communication plan that covers all your internal communications, social media channels and other external communications. When it comes to community investing – sharing is caring. Increased awareness of your corporate giving activities also increases the benefits to your chosen charity partner.


Every community investment portfolio and the right corporate giving program will be unique to each company. The process can be overwhelming, so connect with us at HeartPress PR for your personal corporate community investment consultation.

Once you’ve decided to move forward, our Experts at HeartPress can give you the guidance you need to streamline your community investing strategy. Let us help your business do good.


Sources: Cone CommunicationsVolunteer Canada