As a business you may have a lot of questions about making charity partnerships. Don’t worry – that’s normal and to be expected, but don’t let those questions stop you from creating a meaningful charity partnership.
The evidence is there to support the rationale behind corporate giving. The benefits to the company’s brand, employee retention, and longevity are worth the investment. Make sure that you’re a company involved in philanthropic efforts to create that competitive advantage for your business.
Common Questions Companies Ask When Looking for Charity Partnerships
What if there isn’t one specific cause that strongly resonates with us?
Not all companies have services that have immediate ties to environmental issues, or products that would naturally support women’s causes. Sometimes your company’s values, services and products doesn’t lend itself to an obvious choice for a cause to support. If that’s the case, look to your values, brand, and staff to help determine the cause they feel most resonates with the company.
Make sure that you’re a business involved in philanthropic efforts to create that competitive advantage for your business.
Our staff care about a number of different causes. What if our company can’t make a decision that would appease the whole group?
It’s ok to have that predicament. And who said there was a rule that you only need to support just one cause? You may want to consider choosing 2 -3 causes per year to focus on and re-evaluate and support new causes for the following year.
If you are looking for only one cause to support, consider creating a program that has a focus with one main charity partner and leave room in the budget for smaller one time campaigns or events that support other causes that staff feel passionate about.
What if we can’t give a huge financial donation?
Although a non-profit won’t turn down a financial contribution from a reputable company, money isn’t the only valuable gift that you can give to a charity. Your time as volunteers, pro-bono services, or in-kind donations are just as valuable. For some inspiration, here are 6 alternatives to giving cash.
What are the benefits to my business?
Your philanthropic efforts, although not always the motivation, does have its rewards. When there is a donation – whether it be financial, time or in-kind donations and services, it’s acceptable to ask what the business will receive. Non-profits are happy to share your generosity with their network giving your business an added promotional reach. Other benefits include new skills set for employees, potential leadership and management training opportunities for staff, a higher business profile and, of course, an elevated engagement with your staff and customers.
How do I determine if the non-profit is reputable?
By law, all charities are required to share their financial reports. It should be easy to find a non-profit’s annual report online to see their statements for each fiscal year. If you’re still curious, arrange to have a meeting with their Executive Director or one of their board members to ask some questions.
What should we know before looking for a charity partner?
First off, you should know “why” you are looking for a partner. Whether your charity partnerships are meant to be a long term commitment, or a fun staff one day activity, your “why” for your corporate giving will play a large role when choosing a charity partner.
HeartPress PR is dedicated to pairing non-profit and charity organizations with local businesses who want to get involved and give back. We can help you identify the right non-profit partnership and the best course of action, one that will benefit both you and your non-profit partner. We know just how to expertly combine what your partner needs, and what you’re hoping to give. If you are ready to explore options for giving back, get in touch with us, and start making a difference today.
Alternate read: How to choose the right non-profit partnership for your business