Up this week on our blog is Pacifica Housing. At HeartPress PR, we’re constantly inspired by the support that non-profit organizations are providing to communities, and we love spreading this inspiration by showcasing the incredible work that they’re doing.
This week, we spoke with Harrison Ellis, the Manager of Communications and Fund Development at Pacifica Housing, to hear how they’re contributing to the development and wellbeing of Victoria, BC.
We don’t know about you, but we’re welcoming June with open arms! To make the most of this month (and the great weather), we want to share some of the Vancouver and Victoria June events being hosted by worthwhile charitable organizations.
At HeartPress PR, our goal is to showcase and support non-profit organizations that contribute to the development and wellbeing of their communities. This week we spoke with Sarah Dobbs, the Founder, Executive and Artistic Director of ARTery Arts and Health Society, to hear how her Vancouver-based non-profit is making a difference.
Last year on our blog, we featured female social entrepreneurs on International Women’s Day. It was so well received that we thought we would put another list together. It wasn’t a difficult task to find women doing amazing things in this world. These women are creating and building businesses that contribute enormously to not only a global economy but are solving real world social problems in innovative ways.
When it comes to giving back to your community through your business, social enterprises are different from corporate giving strategies, though both place a focus on the greater good.
But, what is a social enterprise?
Brand activism involves using your business – your brand – to advocate for a cause close to your heart, and the hearts of your loyal customers. Companies showcase their support for their causes in many different ways including public announcements, lobbying, or marketing campaigns surrounding the issue, as well as more standardized corporate giving strategies like volunteering, monetary donations, and fundraisers.
What is brand activism? Simply put, brand activism involves using your business – your brand, as it were – to advocate for a cause close to your heart, and the hearts of your loyal customers. By not just advertising the benefits of their products or services, but by speaking up and publicly advocating for or against a certain social injustice or environmental issue, many companies are becoming spokesmen, promoting their choice causes even as they promote themselves.
The Junior Superheroes Project – turning already super children into comic book superheroes. “We get to work with some amazingly strong, confident, determined optimistic children every single day. The beauty of the calendar project is that we’ve been able to let their inner super hero shine. Who doesn’t want to be a superhero?” Craig Smith, Executive Director at Help Fill A Dream.