Brand activism involves using your business – your brand – to advocate for a cause close to your heart, and the hearts of your loyal customers. Companies showcase their support for their causes in many different ways including public announcements, lobbying, or marketing campaigns surrounding the issue, as well as more standardized corporate giving strategies like volunteering, monetary donations, and fundraisers.
For the past decade or so, employment discussions have been dominated by millennials – the best ways to attract them and keep them, but a new demographic has recently entered the playing field: Gen Z. Many businesses are wondering whether their employment approach for the previous generation will suit the new one, or if a whole new game is afoot.
We no longer need to ask ourselves if corporate community investing is a trend. Instead, companies need to be looking at the trends within community investing to make sure your business is on point.
Did your company make it onto Santa’s ‘Corporate’ Nice list this year? Another year has passed and you may be feeling as if you missed out on your giving opportunities. No worries, your company still has some time to make up for some good.
The Junior Superheroes Project – turning already super children into comic book superheroes. “We get to work with some amazingly strong, confident, determined optimistic children every single day. The beauty of the calendar project is that we’ve been able to let their inner super hero shine. Who doesn’t want to be a superhero?” Craig Smith, Executive Director at Help Fill A Dream.
With the holiday season creeping up on us, there’s always the intention to get your Holiday Corporate Giving plan ready. And as the busy season progresses, it’s easy to push that aside. Research has shown that more than one third (34%) of charitable giving takes place between October and December, with nearly 20% of all donations being made in December.
With the holiday just around the season (Creeping up just after Halloween), it’s known to be a time to spread cheer. To kick start the time that’s known as the most wonderful time of the year, we’re sharing events that you and your company can support.
TP the Town Victoria is a one-day toilet paper drive, with the purpose to eliminate the struggle and choice between “Food Vs. Toilet Paper”. As a 20th century convenience product, over 69% of people take toilet paper for granted. For it’s third year, TP the Town Victoria is set to collect over 75,000 rolls of toilet paper for those in need.
We’re happy to announce that we piloted a new program this past summer — our Non-Profit Student Program. We were fortunate to have a Royal Roads communications student intern working with us on the project.