Your corporate values say a lot about your business. They direct an organization’s internal policies, guide the conduct with relationships with clients and shareholders, and drive your strategy and goals. They also help determine how, and who, your company gives back; your corporate giving should be an extension of your core values.
A person setting out on a bike ride to Conquer Cancer. Running a race in support of Cystic Fibrosis. A community coming together to support a newly settled refugee family. A team looking to raise money for Lawn Summer Nights. All of these have one thing in common–raising money to support a cause. With room to get creative and step away from the fundraising norm, we wanted to share some of our top fundraising ideas. Without further ado, here are some easy and profitable fundraising ideas:
Here at HeartPress, we’re always ready with suggestions for great ways your business can give back to the community. While there are countless options perfectly suited to the local company, we’d be remiss if we didn’t highlight some of the amazing Corporate Social Responsibility (CSR) programs found at the largest corporations in the world. Here are just a few great examples of generosity from the big guys.
“Volunteering is fundamental to a healthy and democratic society in Canada.” Encouraging your employees to get involved in the community through volunteerism is a great way to further your giving back aspirations. Research into employer-supported volunteering shows these initiatives can positively impact significant aspects of one’s life: your business itself, your staff, and your community. Employees who volunteer are some of the most engaged employees and gain such benefits as improved communication skills, lower staff turnover and decreased absenteeism.
When you begin the hunt for the “perfect” non-profit partnership, the options may seem overwhelming. In every metropolis, there are countless eligible non-profits, and chances are most of them offer some compelling reasons for you to get involved. The first step in your decision-making process should always be to take a closer look at your company goals.
When we think of making charitable donations, be it personally or through business, money is often the first thing that comes to mind. And while a monetary donation to a cause is a wonderful way to give back, at HeartPress PR, we believe that it isn’t the only way. Today we’re sharing our top 6 charitable donations that won’t cost you a dime.
In addition to helping you do more for your community by giving back, at HeartPress, we’re here to motivate you through the stories of local businesspeople who are already doing incredible good. We’re so pleased to start off this Giving Back feature series with a truly inspiring individual: Al Hasham.
We’ve talked about the importance of CSR (that’s corporate social responsibility) in order to recruit great talent. But a stand-out community investment portfolio isn’t only helpful in bulking up the back end of your business. CSR is also an excellent strategy for enticing new customers, and spreading news of your business through positive word of mouth and media.
Employees care about giving back and this isn’t a novel mindset in millennials, either. A report, which surveyed young adults between the ages of 13 and 25 back in 2006, found that 79 percent of those surveyed want to work for companies that are cognizant of their impact on society, companies who have a corporate philanthropy strategy. Almost 70 percent also stated they keep abreast of their employers’ social contributions.