It’s been asked before, “What is the return on corporate giving?” In today’s more socially conscious world, many businesses seem to enact change in their communities and around the world without any ulterior motive. But the truth is, corporate giving can improve your company’s financial standing at the same time it betters the lives of the people around you.
Are you a small business that thinks you need to be a large corporation in order to have an effective corporate giving portfolio? As a small business, there are many advantages for being a smaller company when it comes to corporate giving. In support of Small Business Week, during October 15-21, we wanted to weight-in on the benefits of giving back for small businesses.
For five years, the realtors at Modern Real Estate have dedicated part of their lives to the charity organization helmed by their umbrella company, the Royal LePage Shelter Foundation, which is dedicated to supporting women’s shelters across Canada. In fact, it was this shared passion for giving back and women’s rights that brought together owners Saira Waters and Tasha Medve, in the first place, before Raise the Roof for Shelter was even started.
The results of employee volunteer programs benefit everyone involved. Employees feel a sense of pride in their accomplishments, and appreciation to their coworkers and the company for facilitating their achievements.
When it comes to corporate giving or community investing, it’s easy to get caught up in the spirit of giving and rush into projects with full enthusiasm. However, it’s best to take your time and be sure to take the appropriate steps necessary before entering a community partnership.
If you run a business, you may find yourself on the receiving end of more pleas for corporate donations than you can handle. While a passion for charity is a wonderful and important aspect of your company, not being able to manage corporate donation requests can be off-putting and can take away from the joy of giving.
It’s common for companies to outline having a corporate giving program as one of their strategic objectives, but developing the program often stays at a standstill. Many of the companies we talk to are interested in developing a program, but have yet to start. If a formal give back program doesn’t yet exist in your company, how do you know the best time to start one?
While cause marketing has quickly become a buzzword in the world of corporate giving, the premise has been around since the early 1980s. We’ve talked about the importance of corporate social responsibility to drive customers and how customers expect large corporations to give back, but cause marketing is another area for corporations to drive customer engagement.
When Victorians think of large-scale transport – the kind needed for school trips and sporting events – they usually think of Wilson’s Transportation. And that’s largely because the Wilson family has, for decades, dedicated itself to community involvement.
Wilson’s was founded in the 1960s by the parents of the current owner, John Wilson, who was kind enough to sit down with HeartPress to talk about giving back.