When it comes to corporate giving or community investing, it’s easy to get caught up in the spirit of giving and rush into projects with full enthusiasm. However, it’s best to take your time and be sure to take the appropriate steps necessary before entering a community partnership.
If you run a business, you may find yourself on the receiving end of more pleas for corporate donations than you can handle. While a passion for charity is a wonderful and important aspect of your company, not being able to manage corporate donation requests can be off-putting and can take away from the joy of giving.
It’s common for companies to outline having a corporate giving program as one of their strategic objectives, but developing the program often stays at a standstill. Many of the companies we talk to are interested in developing a program, but have yet to start. If a formal give back program doesn’t yet exist in your company, how do you know the best time to start one?
While cause marketing has quickly become a buzzword in the world of corporate giving, the premise has been around since the early 1980s. We’ve talked about the importance of corporate social responsibility to drive customers and how customers expect large corporations to give back, but cause marketing is another area for corporations to drive customer engagement.
When Victorians think of large-scale transport – the kind needed for school trips and sporting events – they usually think of Wilson’s Transportation. And that’s largely because the Wilson family has, for decades, dedicated itself to community involvement.
Wilson’s was founded in the 1960s by the parents of the current owner, John Wilson, who was kind enough to sit down with HeartPress to talk about giving back.
Your corporate values say a lot about your business. They direct an organization’s internal policies, guide the conduct with relationships with clients and shareholders, and drive your strategy and goals. They also help determine how, and who, your company gives back; your corporate giving should be an extension of your core values.
A person setting out on a bike ride to Conquer Cancer. Running a race in support of Cystic Fibrosis. A community coming together to support a newly settled refugee family. A team looking to raise money for Lawn Summer Nights. All of these have one thing in common–raising money to support a cause. With room to get creative and step away from the fundraising norm, we wanted to share some of our top fundraising ideas. Without further ado, here are some easy and profitable fundraising ideas:
Here at HeartPress, we’re always ready with suggestions for great ways your business can give back to the community. While there are countless options perfectly suited to the local company, we’d be remiss if we didn’t highlight some of the amazing Corporate Social Responsibility (CSR) programs found at the largest corporations in the world. Here are just a few great examples of generosity from the big guys.
“Volunteering is fundamental to a healthy and democratic society in Canada.” Encouraging your employees to get involved in the community through volunteerism is a great way to further your giving back aspirations. Research into employer-supported volunteering shows these initiatives can positively impact significant aspects of one’s life: your business itself, your staff, and your community. Employees who volunteer are some of the most engaged employees and gain such benefits as improved communication skills, lower staff turnover and decreased absenteeism.
When you begin the hunt for the “perfect” non-profit partnership, the options may seem overwhelming. In every metropolis, there are countless eligible non-profits, and chances are most of them offer some compelling reasons for you to get involved. The first step in your decision-making process should always be to take a closer look at your company goals.