Times are changing, folks! Only a few years ago, most people placed financial stability and benefits like health insurance at the top of their “ideal job” list. Today, millennials entering the workforce are looking for more, or something else altogether.
When it comes to giving back to your community through your business, social enterprises are different from corporate giving strategies, though both place a focus on the greater good.
But, what is a social enterprise?
Brand activism involves using your business – your brand – to advocate for a cause close to your heart, and the hearts of your loyal customers. Companies showcase their support for their causes in many different ways including public announcements, lobbying, or marketing campaigns surrounding the issue, as well as more standardized corporate giving strategies like volunteering, monetary donations, and fundraisers.
What is brand activism? Simply put, brand activism involves using your business – your brand, as it were – to advocate for a cause close to your heart, and the hearts of your loyal customers. By not just advertising the benefits of their products or services, but by speaking up and publicly advocating for or against a certain social injustice or environmental issue, many companies are becoming spokesmen, promoting their choice causes even as they promote themselves.
Are you sharing the good? Your company has made corporate giving a strategic priority and that is a wonderful thing. You may not have done it for the recognition but some recognition would be nice (and beneficial to your company). But how do you promote your charitable giving in a tasteful way that shows your company as a leading example and not as a show-off?
As a response to Black Friday and Cyber Monday, #GivingTuesday is the start of the giving season. On November 28, 2017, non – profits, civic organizations, businesses and members of the general public rally together for their favourite causes.
Here’s a little lesson in the history of corporate giving to help recognize #NationalPhilanthropyDay this month. There’s a recent trend with companies to adopt some model of corporate giving into their business strategy, but the concept isn’t new.
With the holiday season creeping up on us, there’s always the intention to get your Holiday Corporate Giving plan ready. And as the busy season progresses, it’s easy to push that aside. Research has shown that more than one third (34%) of charitable giving takes place between October and December, with nearly 20% of all donations being made in December.
As a business you may have a lot of questions about making charity partnerships. Don’t worry – that’s normal and to be expected, but don’t let those questions stop you from creating a meaningful charity partnership.
It’s been asked before, “What is the return on corporate giving?” In today’s more socially conscious world, many businesses seem to enact change in their communities and around the world without any ulterior motive. But the truth is, corporate giving can improve your company’s financial standing at the same time it betters the lives of the people around you.