What is brand activism? Simply put, brand activism involves using your business – your brand, as it were – to advocate for a cause close to your heart, and the hearts of your loyal customers. By not just advertising the benefits of their products or services, but by speaking up and publicly advocating for or against a certain social injustice or environmental issue, many companies are becoming spokesmen, promoting their choice causes even as they promote themselves.
Are you sharing the good? Your company has made corporate giving a strategic priority and that is a wonderful thing. You may not have done it for the recognition but some recognition would be nice (and beneficial to your company). But how do you promote your charitable giving in a tasteful way that shows your company as a leading example and not as a show-off?
As a response to Black Friday and Cyber Monday, #GivingTuesday is the start of the giving season. On November 28, 2017, non – profits, civic organizations, businesses and members of the general public rally together for their favourite causes.
Here’s a little lesson in the history of corporate giving to help recognize #NationalPhilanthropyDay this month. There’s a recent trend with companies to adopt some model of corporate giving into their business strategy, but the concept isn’t new.
With the holiday season creeping up on us, there’s always the intention to get your Holiday Corporate Giving plan ready. And as the busy season progresses, it’s easy to push that aside. Research has shown that more than one third (34%) of charitable giving takes place between October and December, with nearly 20% of all donations being made in December.
As a business you may have a lot of questions about making charity partnerships. Don’t worry – that’s normal and to be expected, but don’t let those questions stop you from creating a meaningful charity partnership.
It’s been asked before, “What is the return on corporate giving?” In today’s more socially conscious world, many businesses seem to enact change in their communities and around the world without any ulterior motive. But the truth is, corporate giving can improve your company’s financial standing at the same time it betters the lives of the people around you.
Are you a small business that thinks you need to be a large corporation in order to have an effective corporate giving portfolio? As a small business, there are many advantages for being a smaller company when it comes to corporate giving. In support of Small Business Week, during October 15-21, we wanted to weight-in on the benefits of giving back for small businesses.
For five years, the realtors at Modern Real Estate have dedicated part of their lives to the charity organization helmed by their umbrella company, the Royal LePage Shelter Foundation, which is dedicated to supporting women’s shelters across Canada. In fact, it was this shared passion for giving back and women’s rights that brought together owners Saira Waters and Tasha Medve, in the first place, before Raise the Roof for Shelter was even started.