After the highly anticipated, consumeristic events of Black Friday, Small Business Saturday, and Cyber Monday, at HeartPress PR we are ready for a celebration that begins with #GivingTuesday. This is not to say that we didn’t participate in a sale or two ourselves but now, and especially on this international day of giving, we’re ready to give back and kickstart the holiday season by doing good.
We sat down with Regan, the CEO from Metrics Chartered Professional Accounting, to learn about the tax benefits of making corporate charitable donations. Metrics is heavily involved in the local sphere, giving back in a wide variety of ways, and their team can speak personally to the business-related pros of supporting local communities.
Employees care about giving back and this isn’t a novel mindset in millennials, either. A report, which surveyed young adults between the ages of 13 and 25 back in 2006, found that 79 percent of those surveyed want to work for companies that are cognizant of their impact on society, companies who have a corporate philanthropy strategy. Almost 70 percent also stated they keep abreast of their employers’ social contributions.
Times are changing. Only a few years ago, most working individuals placed financial stability and benefits like health insurance and holidays at the top of their “ideal job” list. Today, however, millennials entering the workforce – and those individuals within the first decade or so of their career – are looking for more, or something else altogether.