March 8th, International Women’s Day, is a wonderful time to celebrate the passionate efforts made by BC organizations to support women in their communities and across the globe. But these non-profits don’t limit supporting the female species to one day a year. From providing career training to offering a safe haven from abuse, organizations across the province are striving to make sure BC women have access to the aid and support they need every day of their lives.
Last year on our blog, we featured female social entrepreneurs on International Women’s Day. It was so well received that we thought we would put another list together. It wasn’t a difficult task to find women doing amazing things in this world. These women are creating and building businesses that contribute enormously to not only a global economy but are solving real world social problems in innovative ways.
When it comes to giving back to your community through your business, social enterprises are different from corporate giving strategies, though both place a focus on the greater good.
But, what is a social enterprise?
Brand activism involves using your business – your brand – to advocate for a cause close to your heart, and the hearts of your loyal customers. Companies showcase their support for their causes in many different ways including public announcements, lobbying, or marketing campaigns surrounding the issue, as well as more standardized corporate giving strategies like volunteering, monetary donations, and fundraisers.
What is brand activism? Simply put, brand activism involves using your business – your brand, as it were – to advocate for a cause close to your heart, and the hearts of your loyal customers. By not just advertising the benefits of their products or services, but by speaking up and publicly advocating for or against a certain social injustice or environmental issue, many companies are becoming spokesmen, promoting their choice causes even as they promote themselves.
For the past decade or so, employment discussions have been dominated by millennials – the best ways to attract them and keep them, but a new demographic has recently entered the playing field: Gen Z. Many businesses are wondering whether their employment approach for the previous generation will suit the new one, or if a whole new game is afoot.
We no longer need to ask ourselves if corporate community investing is a trend. Instead, companies need to be looking at the trends within community investing to make sure your business is on point.
Did your company make it onto Santa’s ‘Corporate’ Nice list this year? Another year has passed and you may be feeling as if you missed out on your giving opportunities. No worries, your company still has some time to make up for some good.
The Junior Superheroes Project – turning already super children into comic book superheroes. “We get to work with some amazingly strong, confident, determined optimistic children every single day. The beauty of the calendar project is that we’ve been able to let their inner super hero shine. Who doesn’t want to be a superhero?” Craig Smith, Executive Director at Help Fill A Dream.
Do more with your holiday shopping this year and change how you buy, not what you buy. Here’s a list of products that are ethically sourced, support the makers directly or support causes. Without further ado let’s begin the gifts that give holiday roundup…